Posts in Uncategorized

Ignite Internal Comms Forum at Royal London in Edinburgh, April 2019

May 15th, 2019 Posted by Uncategorized No Comment yet

We ran our first Ignite Internal Comms Forum in Scotland

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Ignite Forum hosted by Zenith in Leeds – February 2019

March 12th, 2019 Posted by Uncategorized No Comment yet

We ran the first Ignite of 2019 at Zenith’s brand new office in Leeds

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We did a Facebook Live!

August 26th, 2016 Posted by Uncategorized No Comment yet

And it went swimmingly

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#ParadigmAwayWeekend

July 13th, 2016 Posted by Uncategorized No Comment yet

It’s important to take time out to reflect

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It’s alive…

March 23rd, 2016 Posted by Uncategorized No Comment yet

…our new edit suite comes online

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Sometimes a three-way is the best solution

September 17th, 2015 Posted by Blog, Events, Uncategorized, Web Design No Comment yet

Agencies are there to help you deliver amazing results. As long as they all get along.

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Get smart at shooting video on your smartphone

July 6th, 2015 Posted by Uncategorized No Comment yet

We like to think we know our eggs when it comes to shooting video. But guess what? You can too.

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Twitter teaches film school with in-app video editing

June 12th, 2015 Posted by Uncategorized No Comment yet

Capturing and editing video is a big part of what we do, and now Twitter is making it easier for people to do the same with its latest app update.
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Nine things I’ve learned about agency life

June 9th, 2015 Posted by Uncategorized No Comment yet

The old agency vs in-house debate has been around for years, so as the newest member of the Paradigm Creative family, here are my ramblings about moving to agency life after nearly ten years working in-house. See if you agree. 

Variety: Working in-house is an awesome way to become an expert on one brand/organisation, whereas working for an agency gives you exposure to a number of clients across different sectors, all with their own communications challenges that need your support.

Culture: Corporate culture differs greatly depending on the organisation or sector. Some (like my last employer) can be really lovely and encourage things like flexible working. On the flip side, agencies like Paradigm are often small but rapidly growing, and as a result, feel lively and exciting, more like a start-up.

A different way of learning: In-house usually allows more time for things like personal development and training courses. Agency life is fast-paced and you learn on the job, mainly from other members of the team.

It ain’t 9 – 5: One of the big differences in agency life is that every day is different. You may have to work long hours on a proposal, respond to late night client requests or be on your feet at back-to-back events. It’s definitely a work hard, play hard culture.

The thrill of the pitch: One of the best things about any agency is pitching for new business. This is the potential start of a new client relationship where you show you’ve listened to their problem and come up with the best way to help achieve their objectives. And if you win the contract, it’s time to celebrate!

The waiting game: This is the kicker. Once you’ve pitched an idea to a client, it’s out of your hands. Sometimes it’ll get signed off, sometimes it’ll get binned. Sometimes, it’ll get given to another agency for them to deliver. Whatever happens, understand that this is part of agency life. There’ll be plenty more opportunities if you’re good at what you do.

Easier to get stuff done: Usually, when clients ask you to help them, it’s because they’ve already jumped through the relevant internal hoops to get their project prioritised, budget signed off, and initial ideas agreed, so you don’t have to.

Keeping in touch: Once you go agency side, you’re one step further away from the client, so you need to stay connected to them as much as possible. Regularly check in with them over the phone, or better still, over lunch, to understand what’s happening in the business and where you can add value for them.

Staying alert: Agencies are always looking for new clients and opportunities can come from anywhere. Always carry your business cards wherever you go. You never know when a random conversation in the coffee shop could lead to a new contract.

Working in an agency has great benefits, but so does working in-house. At the end of the day, they’re different sides of the same coin. And as a creative comms professional, they’re both great to have on your CV at some point in your career.

Have you made the move from in-house to agency, or the other way round? Let us know your experiences in the comments below.

Iain Lumsden joined Paradigm Creative as Client Services Director earlier in 2015 after heading up O2’s content and channels team. He brings almost 10 years experience working in internal communications and PR across telco and financial services organisations in the UK. He also loves collecting hats. 

Making movies with James Fuller

June 4th, 2015 Posted by Blog, Uncategorized No Comment yet

We love having James Fuller in the Paradigm Creative family (he’s the one in the orange jacket behind the camera). As well as creating top-class video, motion graphics and animation for our lovely clients, he’s also an award-winning film maker. James was the Director of Photography and Editor on ‘Wandering Rose’, a British horror shot in the Scottish Highlands about a young couple trying to fix their relationship.

Following its success in the UK, the movie has just been released stateside under the moniker, ‘Demon Baby’. To celebrate, we caught up with James to find out what the experience was like.

How did working on Wandering Rose come about?

I’ve known Corrie, the director, for years. He originally approached me with a script and wanted a bit of advice. After talking about the project, he asked me to be the Director of Photography and Editor. We spent two weeks shooting the movie in the highlands of Scotland on a budget of £40k, so we had to choose the locations carefully, take a small amount of kit and do a lot of hiking! Once we’d finished, Corrie did a rough cut and then passed it on to me. I did the final cut, grading, special effects, soundtrack, sound mix. Usually that would be several teams’ work. It got to the point where we left both my and Corrie’s names off the credits for certain roles because it started to look a bit silly.

What’s the secret to being a good Director of Photography?

In my personal opinion, when you’re working to a budget like we were, it’s all about versatility, adaptability and being smart in terms of what you’ve got to use. That goes for kit, resources and natural environment. As you can see in the film, we shot most of the scenes outside to make use of the natural light. It’s about making the most of what you’ve got.

What’s your favourite camera to use on set?

Depends on the project. On Wandering Rose we initially looked at the Blackmagic Cinema Camera, but we also knew that size would be a key factor as we’d have to lug it around. We ended up going with a £600 Lumix GH2, which we hacked to get the most out of it. We liked it because it produced an earthy feel to the footage and it packed into a backpack. There’s no perfect camera out there. Use what your budget allows, but also what will work best for that particular project.

What was the best thing about working on Wandering Rose?

Shooting a movie is something a lot of the crew had always wanted to do, and the level of camaraderie on set made it a really fun experience. We all had multiple roles. I was Director of Photography, Editor and did a bit of directing with Corrie. We lived in a wooden lodge for two weeks near Aviemore. It’s an experience we’ll all remember for a long time.

What’s the feedback been like?

The British Horror Society said some lovely things about it. Corrie took it out to Cannes in 2014 to speak to a few distributers during the festival. It’s quite a niche market but Corrie’s a horror nerd so he sent it to a lot of blog sites and the reaction has been great. Someone put it in their top ten movies of 2014. It even picked up a three awards at Zed Fest in LA. We never thought it would take off so for it to be released in the States is amazing.

Why should people go and watch this movie?

Because it looks nice! Seriously though, a lot of the praise we’ve had is down to the way it looks, the landscapes and the shot choices. Which is good to hear. It definitely looks more expensive that it was.

In terms of cinematography, what film would you have loved to work on?

Wow. There’s a few. The ones that are springing to mind have a common theme, really good art directions. Alien, with the stuff from H.R. Giger. None of it’s CGI. That was a golden era for building stuff on set. John Carpenter’s’ The Thing’ still blows me away. The latest Mad Max movie is great too, some of the stuff they’ve built is amazing. There’s CGI in there, but it’s to compliment the real stuff in the movie.

Can we expect to see a movie from James Fuller in the next couple of years?

We have our eyes on a couple of scripts. So hopefully! Watch this space.

 

You can buy Wandering Rose / Demon Baby (US version) here.