Posts tagged " blog "

Sometimes a three-way is the best solution

September 17th, 2015 Posted by Blog, Events, Uncategorized, Web Design No Comment yet

Agencies are there to help you deliver amazing results. As long as they all get along.

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Get smart at shooting video on your smartphone

July 6th, 2015 Posted by Uncategorized No Comment yet

We like to think we know our eggs when it comes to shooting video. But guess what? You can too.

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Twitter teaches film school with in-app video editing

June 12th, 2015 Posted by Uncategorized No Comment yet

Capturing and editing video is a big part of what we do, and now Twitter is making it easier for people to do the same with its latest app update.
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Nine things I’ve learned about agency life

June 9th, 2015 Posted by Uncategorized No Comment yet

The old agency vs in-house debate has been around for years, so as the newest member of the Paradigm Creative family, here are my ramblings about moving to agency life after nearly ten years working in-house. See if you agree. 

Variety: Working in-house is an awesome way to become an expert on one brand/organisation, whereas working for an agency gives you exposure to a number of clients across different sectors, all with their own communications challenges that need your support.

Culture: Corporate culture differs greatly depending on the organisation or sector. Some (like my last employer) can be really lovely and encourage things like flexible working. On the flip side, agencies like Paradigm are often small but rapidly growing, and as a result, feel lively and exciting, more like a start-up.

A different way of learning: In-house usually allows more time for things like personal development and training courses. Agency life is fast-paced and you learn on the job, mainly from other members of the team.

It ain’t 9 – 5: One of the big differences in agency life is that every day is different. You may have to work long hours on a proposal, respond to late night client requests or be on your feet at back-to-back events. It’s definitely a work hard, play hard culture.

The thrill of the pitch: One of the best things about any agency is pitching for new business. This is the potential start of a new client relationship where you show you’ve listened to their problem and come up with the best way to help achieve their objectives. And if you win the contract, it’s time to celebrate!

The waiting game: This is the kicker. Once you’ve pitched an idea to a client, it’s out of your hands. Sometimes it’ll get signed off, sometimes it’ll get binned. Sometimes, it’ll get given to another agency for them to deliver. Whatever happens, understand that this is part of agency life. There’ll be plenty more opportunities if you’re good at what you do.

Easier to get stuff done: Usually, when clients ask you to help them, it’s because they’ve already jumped through the relevant internal hoops to get their project prioritised, budget signed off, and initial ideas agreed, so you don’t have to.

Keeping in touch: Once you go agency side, you’re one step further away from the client, so you need to stay connected to them as much as possible. Regularly check in with them over the phone, or better still, over lunch, to understand what’s happening in the business and where you can add value for them.

Staying alert: Agencies are always looking for new clients and opportunities can come from anywhere. Always carry your business cards wherever you go. You never know when a random conversation in the coffee shop could lead to a new contract.

Working in an agency has great benefits, but so does working in-house. At the end of the day, they’re different sides of the same coin. And as a creative comms professional, they’re both great to have on your CV at some point in your career.

Have you made the move from in-house to agency, or the other way round? Let us know your experiences in the comments below.

Iain Lumsden joined Paradigm Creative as Client Services Director earlier in 2015 after heading up O2’s content and channels team. He brings almost 10 years experience working in internal communications and PR across telco and financial services organisations in the UK. He also loves collecting hats. 

Eight things we’ve learned about agency life

May 15th, 2015 Posted by Uncategorized No Comment yet

Paradigm is still a young whippersnapper in the big wide world of creative, but in the short time we’ve been around, we’ve learned a few things about running an agency that we’d like to share. Cos we’re nice like that.

1. There’s never a right time to start

If you’re considering starting an agency, don’t wait for the magic moment. There isn’t one. The best time to start is now. Of course, have a rough idea of your business plan. Make sure you know what you’ll be doing on the first day and who your clients are going to be. But it’s more important to seize the moment. You’ll figure out the rest pretty quickly.

2. Look after your clients

An obvious one, right? Relationships are key to the success of any agency. Always be nice, even when you’re having a rubbish day. Do favours for your clients. Meet up for lunch from time to time rather than relying on email and phone calls. Treat them how you’d want to be treated. They’ll remember you in the future.

3. Be prepared for long hours

Especially at the start. And then later on. Ok, so the first few years are definitely hard graft – they’re also very rewarding. Oh, and if you have a partner, make sure they’re aware of the late nights and travelling involved in your new business venture. Trust us, a well-timed ‘spontaneous’ dinner date goes a long way.

4. Be nice to your people

The world doesn’t need ‘just another creative agency’, it needs special places to work. Make sure yours is one that people want to be a part of and treat them with respect. In turn, they’ll help you when you most need it.

5. Embrace your inner geek

A successful agency is just as much about IT and data as it is about creativity. A good workflow system and infrastructure is vital to service clients effectively. Test out new processes and ways of doing things, from archiving projects to sorting out holiday requests. Learn from what works and evolve. And don’t be afraid to ask for advice from people that have been there before.

6. Make lots of industry friends

It goes without saying, collaboration is crucial. No small business is an island, especially in the creative industry. Establish a strong network early on and it will lead to more opportunities, especially if you know other agencies that offer complimentary services to yours.

7. Take time off

Running an agency can feel all-consuming but it’s important to take time off when you can, otherwise you’ll burn out quickly. Book a holiday abroad, go to a spa, visit family and friends, hike a mountain or go on a yoga retreat. It’ll give you give you a fresh perspective on things, which is usually when you get the best ideas.

8. Stay alert 

Opportunities can come from anywhere, sometimes when you least expect it. The clients you thought were sure to give you work may never come to fruition whereas a random conversation in the coffee queue could lead to huge long-term contracts.

Above all, never lose the passion for why you started this in the first place. That’s why clients will choose you over other agencies out there.

Have you got any tips to share from your own experience in agency life? Let us know in the comments below.

And if you liked this, you can stay up to date with our ramblings by following @paradigmcrtv on twitter.