Monthly Archives: May, 2015

Periscope is broadcasting LIVE on Android

May 26th, 2015 Posted by Blog, Uncategorized No Comment yet

“It’s the closest thing to teleportation”. That’s how the folks at Periscope described their app when it launched for iOS earlier this year, and today it went live for Android users, with a few added extras.

For those that missed the memo, Periscope is twitter’s live-streaming app which enables smartphone users to live-stream whatever is happening in front of them over twitter for anyone to see. You can ‘follow’ other people’s live-streams, and leave real-time comments and ‘hearts’ of appreciation, similar to ‘likes’ on facebook.

At Paradigm, we’re big fans of live-streaming technology, and we love working with clients to live-stream corporate events for their employees to watch over the web, wherever they are. With the launch of more DIY style live-stream apps like Periscope (and rival Meerkat), we’re seeing more and more people getting on board with this type of technology to communicate real-time events with others. And now Periscope is on Android, it may be the tipping point needed to make the live-stream, mainstream.

Tech publications like Mashable and the BBC have already been making good use of the app, as well as sports personalities, musicians and celebs to give fans exclusive content and a level of interaction not seen before by allowing users to comment during the broadcast. Personally, we like Dan Snow’s periscopes (@thehistoryguy), but that’s mainly because we loved Horrible History books when we were growing up.

Whether you’re a fan of Periscope or not, there’s no doubt that it offers endless possibilities to connect with people from around the world. Or just to show the contents of your fridge to whoever’s interested.

Have you tried Periscope yet? What do you think to live-streaming technology? Let us know by leaving a comment below.

And if you like these ramblings, follow us on twitter @paradigmcrtv.

Eight things we’ve learned about agency life

May 15th, 2015 Posted by Uncategorized No Comment yet

Paradigm is still a young whippersnapper in the big wide world of creative, but in the short time we’ve been around, we’ve learned a few things about running an agency that we’d like to share. Cos we’re nice like that.

1. There’s never a right time to start

If you’re considering starting an agency, don’t wait for the magic moment. There isn’t one. The best time to start is now. Of course, have a rough idea of your business plan. Make sure you know what you’ll be doing on the first day and who your clients are going to be. But it’s more important to seize the moment. You’ll figure out the rest pretty quickly.

2. Look after your clients

An obvious one, right? Relationships are key to the success of any agency. Always be nice, even when you’re having a rubbish day. Do favours for your clients. Meet up for lunch from time to time rather than relying on email and phone calls. Treat them how you’d want to be treated. They’ll remember you in the future.

3. Be prepared for long hours

Especially at the start. And then later on. Ok, so the first few years are definitely hard graft – they’re also very rewarding. Oh, and if you have a partner, make sure they’re aware of the late nights and travelling involved in your new business venture. Trust us, a well-timed ‘spontaneous’ dinner date goes a long way.

4. Be nice to your people

The world doesn’t need ‘just another creative agency’, it needs special places to work. Make sure yours is one that people want to be a part of and treat them with respect. In turn, they’ll help you when you most need it.

5. Embrace your inner geek

A successful agency is just as much about IT and data as it is about creativity. A good workflow system and infrastructure is vital to service clients effectively. Test out new processes and ways of doing things, from archiving projects to sorting out holiday requests. Learn from what works and evolve. And don’t be afraid to ask for advice from people that have been there before.

6. Make lots of industry friends

It goes without saying, collaboration is crucial. No small business is an island, especially in the creative industry. Establish a strong network early on and it will lead to more opportunities, especially if you know other agencies that offer complimentary services to yours.

7. Take time off

Running an agency can feel all-consuming but it’s important to take time off when you can, otherwise you’ll burn out quickly. Book a holiday abroad, go to a spa, visit family and friends, hike a mountain or go on a yoga retreat. It’ll give you give you a fresh perspective on things, which is usually when you get the best ideas.

8. Stay alert 

Opportunities can come from anywhere, sometimes when you least expect it. The clients you thought were sure to give you work may never come to fruition whereas a random conversation in the coffee queue could lead to huge long-term contracts.

Above all, never lose the passion for why you started this in the first place. That’s why clients will choose you over other agencies out there.

Have you got any tips to share from your own experience in agency life? Let us know in the comments below.

And if you liked this, you can stay up to date with our ramblings by following @paradigmcrtv on twitter.