The Storymakers

Great stories don’t just happen. They’re crafted.

So, before we even think about a script, write a treatment or pick up a camera, we develop a creative strategy that focuses on the people you want to reach as much as it does on the story you want to tell – in other words, we work out the best way to deliver your content. That way we turn your story into a powerful communication tool that resonates with your entire audience.

It’s a method that works well for our clients, ranging from small organisations to multi-national companies, and we think it will for you too.

 

Storytelling

The-Wheel_00_master
 

Telling great stories

Step 1

Storytelling ensures that your project contains all the elements it needs to achieve its objectives. It also guarantees that you are never in the dark about where the project is going, and are free to collaborate and feedback at all times.

Explore the Storytelling process to learn more about how we work.

 

The-Wheel_01_Plot
 

The Plot

Step 2

We start by establishing the brief. This isn’t about just listening to what you want to accomplish. We take the time to get to know you, your organisation and the scope of the project objectives. It’s also about understanding what will motivate the audience to pay attention to, and remember, your core message; how you can get the most value from your content, and how best to distribute it.

  • -  Aims and objectives
  • -  Understanding the audience
  • -  The core message
  • -  Platform planning
The-Wheel_02_Storyline
 

The Storyline

Step 3

Next up is creative development. This is where the initial idea generation happens. We explore concepts, write scripts, draw storyboards and invent new ways of communicating ideas through different channels and mediums. Then we discuss these with you, interrogate and hone them until we are all happy with the direction of travel.

  • -  Creative treatments
  • -  Client presentation
  • -  Creative consolidation
  • -  Scriptwriting
  • -  Storyboarding
The-Wheel_03_Cast-&-Characters
 

Cast and Characters

Step 4

Now the most important part of the process begins: pre-production. It’s about ensuring that the production itself happens as efficiently and as effectively as humanly possible. Powerful communications rely on this stage more than any other. From casting to logistics, every detail has to be just right.

  • -  Production planning
  • -  Location finding
  • -  Casting
  • -  Propping
  • -  Logistics
The-Wheel_04_Setting-the-Scene
 

Setting the Scene

Step 5

It’s odd, but many people think that this is where our work starts, as if everything else prior to it happens by magic. But you know better. Anyway, this is where we do the actual filming, animating, streaming, event or whatever it may be, using our experience to ensure that the plot is followed and the storyline articulated as planned.

  • -  Filming
  • -  Client rushes
  • -  Rough-cuts
The-Wheel_05_Telling-the-Tale
 

Telling the Tale

Step 6

Then it’s time to hit the editing suite to craft and fine-tune the final communication until it tells your story clearly enough to engage the audience and add value to your organisation. Editing is an art in itself and years of experience is used at this stage of the process.

  • -  First cut
  • -  Client feedback
  • -  Final cut
  • -  Mastering
The-Wheel_06_Spread-the-Word
 

Spread the Word

Step 7

Of course, having a well-told story in your hands is one thing; putting it in front of the audience in a way that will ensure that you get the very best value from it is another. So, we now optimise the distribution of your communication, making sure that it gets to where it needs to be in a way that it provides the return on investment you need. Then, to make sure that everything we’ve learned from the whole experience doesn’t go to waste, we feed it right back into your next project.

  • -  Platform formatting
  • -  Asset creation
  • -  Asset management
  • -  Storage / Archive
  • -  Report on outcomes
  • -  Inform future projects

 

Our work

From the blog

Get smart at shooting video on your smartphone

Get smart at shooting video on your smartphone

We like to think we know our eggs when it comes to shooting video. But guess what? You can too. If you’ve got a decent smartphone or tablet that can shoot at least 1080p you’re well set up to shoot good quality user generated content (UGC) yourself.

Some of our clients like to shoot their own footage for certain projects as well as getting us involved to do the more polished side of production, as it often brings another element to the overall piece. With UGC you get a lovely DIY feel to the content, you can often cover a number of locations quickly, and it’s a great way to drive internal engagement as more people are involved in the creative process.

When it’s done properly, it looks awesome.When it’s not, well, let’s not go there.

So, to make sure your UGC always looks the biz, here are a few golden rules we’d like to share.

Hate the portrait

There’s not a lot of things we don’t like, but video shot portrait style is definitely one of them. Ever been to the movies and watched a film that had thick black bars on either side of the screen? Probably not. That’s because video should be shot landscape. Always. Resist the temptation to shoot portrait. It’s wrong, it doesn’t look good and it goes against the natural way we view the world. Trust us!

Mr (or Mrs) Brightside

Good video is all about being able to see the subject clearly, so lighting is pretty darn important. It is your friend, if used correctly. But not if you plonk your subject right in front of a window. Instead, position them near the window, so the light is shining onto them, rather than behind them. For best results, use natural light, especially if the weather is being kind outside.

Wired for sound

Sound quality is crucial. If your video sounds ‘tinny’, there’s not much hope it your viewers sticking around till the end. Choose a quiet spot away from lawn mowers, air-con units and aeroplanes (they’re the worst culprits!) The microphone on your device will do a decent job as long as you’re close to the subject. Otherwise, invest in an external microphone (decent ones are available from about £10). If you want to go one step further, there are tons of accessories available to boost the quality of sound shot on your device.

Shake it off

Ok, so we just wanted an excuse to get a Taylor Swift reference in here (because we’re secretly huge fans and play her on repeat in the office). When shooting video on a smartphone or tablet, be careful not to shake too much while filming as you’ll get a very ‘Blair Witch’ style feel to the video. And unless your video is about someone running away from an old lady in a forest, we’d suggest avoiding if you can. Hold the device with two hands and try and lock your arms firm. Better still, invest in a tripod mount or grip so you can get a much smoother movement.

These are just a few golden rules for shooting good quality UGC. There’s lots more depending on how advanced you want to get. Have you got any tips to share? Let us know in the comments below.

Image source: http://smartmoviemaking.com

An office dog? Are you barking mad?

An office dog? Are you barking mad?

To celebrate National Bring Your Dog to Work Day, we thought we’d profile our favourite pooch, Johnny the labradoodle, part of the Leagus Video team who we share an office with.

Here’s a few reasons why we think having a dog in the office is ace.

They’re welcoming: It’s always nice when you’re greeted at the door to the office by someone who looks extremely excited to see you. Even if they try and give you a big sloppy kiss.

Clients love dogs: Even though we’ve worked hard to create an office layout that is cool, relaxed and fun, one of the main reasons clients like to visit is because of Johnny. In fact, many of them ask when he’ll be in before they suggest a date for a meeting!

Helps reduce stress: Dogs are like miniature zen masters in the office. There’s a bunch of scientific studies that show simply looking at a dog, or giving it a pat can increase the levels of oxytocin (the stress-reducing hormone) in the body.

Good for creativity: Need an excuse to step away from you desk? Dogs need regular walks. So do people. Step outside with your furry friend and get a fresh perspective during a jaunt to the nearby park. It’s often when you get the best ideas.

Great for team building: Dogs are a great way to bring a team together. Especially when you work in an office of animal lovers. A more relaxed culture, which allows pets in the office breeds better engagement and collaboration with the rest of the team.

We love having Johnny in the office. So do our clients. Now he just needs to figure out how to work the kettle.

Do you have a dog in the office? Or a cat? Or hamster? What effect does it have on the office environment? Let us know in the comments below.

Twitter teaches film school with in-app video editing

Twitter teaches film school with in-app video editing

Capturing and editing video is a big part of what we do, and now Twitter is making it easier for people to do the same with its latest app update.

Tweeps can now capture and edit footage of up to 30 seconds long within the app, making it even easier to share good quality video content with friends.

Twitter says: “With video on Twitter, you can capture and share life’s meaningful moments – from your perspective.” Tip of the cap to the folks at Twitter HQ, we’re loving your work.

The news comes hot on the heels of its foray into the world of live-streaming video through the launch of its Persicope app earlier this year. Read more on that in our blog post here.

Roll out of Twitter’s new video editing functionality started this week for iOS and Android. Give it a whirl and let us know what you think in the comments below.

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Whether you’re a small charity, multinational corporation or anything in between, we’d love to hear about the story you want to tell.

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Phone: ++44 (0) 333 772 0047
Email: hello@paradigmcreative.co.uk

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Monday to Friday: 09:00 to 19:00