The Storymakers

Great stories don’t just happen. They’re crafted.

So, before we even think about a script, write a treatment or pick up a camera, we develop a creative strategy that focuses on the people you want to reach as much as it does on the story you want to tell – in other words, we work out the best way to deliver your content. That way we turn your story into a powerful communication tool that resonates with your entire audience.

It’s a method that works well for our clients, ranging from small organisations to multi-national companies, and we think it will for you too.




Telling great stories

Step 1

Storytelling ensures that your project contains all the elements it needs to achieve its objectives. It also guarantees that you are never in the dark about where the project is going, and are free to collaborate and feedback at all times.

Explore the Storytelling process to learn more about how we work.



The Plot

Step 2

We start by establishing the brief. This isn’t about just listening to what you want to accomplish. We take the time to get to know you, your organisation and the scope of the project objectives. It’s also about understanding what will motivate the audience to pay attention to, and remember, your core message; how you can get the most value from your content, and how best to distribute it.

  • -  Aims and objectives
  • -  Understanding the audience
  • -  The core message
  • -  Platform planning

The Storyline

Step 3

Next up is creative development. This is where the initial idea generation happens. We explore concepts, write scripts, draw storyboards and invent new ways of communicating ideas through different channels and mediums. Then we discuss these with you, interrogate and hone them until we are all happy with the direction of travel.

  • -  Creative treatments
  • -  Client presentation
  • -  Creative consolidation
  • -  Scriptwriting
  • -  Storyboarding

Cast and Characters

Step 4

Now the most important part of the process begins: pre-production. It’s about ensuring that the production itself happens as efficiently and as effectively as humanly possible. Powerful communications rely on this stage more than any other. From casting to logistics, every detail has to be just right.

  • -  Production planning
  • -  Location finding
  • -  Casting
  • -  Propping
  • -  Logistics

Setting the Scene

Step 5

It’s odd, but many people think that this is where our work starts, as if everything else prior to it happens by magic. But you know better. Anyway, this is where we do the actual filming, animating, streaming, event or whatever it may be, using our experience to ensure that the plot is followed and the storyline articulated as planned.

  • -  Filming
  • -  Client rushes
  • -  Rough-cuts

Telling the Tale

Step 6

Then it’s time to hit the editing suite to craft and fine-tune the final communication until it tells your story clearly enough to engage the audience and add value to your organisation. Editing is an art in itself and years of experience is used at this stage of the process.

  • -  First cut
  • -  Client feedback
  • -  Final cut
  • -  Mastering

Spread the Word

Step 7

Of course, having a well-told story in your hands is one thing; putting it in front of the audience in a way that will ensure that you get the very best value from it is another. So, we now optimise the distribution of your communication, making sure that it gets to where it needs to be in a way that it provides the return on investment you need. Then, to make sure that everything we’ve learned from the whole experience doesn’t go to waste, we feed it right back into your next project.

  • -  Platform formatting
  • -  Asset creation
  • -  Asset management
  • -  Storage / Archive
  • -  Report on outcomes
  • -  Inform future projects


Our work

From the blog

Eight things we’ve learned about agency life

Eight things we’ve learned about agency life

Paradigm is still a young whippersnapper in the big wide world of creative, but in the short time we’ve been around, we’ve learned a few things about running an agency that we’d like to share. Cos we’re nice like that.

1. There’s never a right time to start

If you’re considering starting an agency, don’t wait for the magic moment. There isn’t one. The best time to start is now. Of course, have a rough idea of your business plan. Make sure you know what you’ll be doing on the first day and who your clients are going to be. But it’s more important to seize the moment. You’ll figure out the rest pretty quickly.

2. Look after your clients

An obvious one, right? Relationships are key to the success of any agency. Always be nice, even when you’re having a rubbish day. Do favours for your clients. Meet up for lunch from time to time rather than relying on email and phone calls. Treat them how you’d want to be treated. They’ll remember you in the future.

3. Be prepared for long hours

Especially at the start. And then later on. Ok, so the first few years are definitely hard graft – they’re also very rewarding. Oh, and if you have a partner, make sure they’re aware of the late nights and travelling involved in your new business venture. Trust us, a well-timed ‘spontaneous’ dinner date goes a long way.

4. Be nice to your people

The world doesn’t need ‘just another creative agency’, it needs special places to work. Make sure yours is one that people want to be a part of and treat them with respect. In turn, they’ll help you when you most need it.

5. Embrace your inner geek

A successful agency is just as much about IT and data as it is about creativity. A good workflow system and infrastructure is vital to service clients effectively. Test out new processes and ways of doing things, from archiving projects to sorting out holiday requests. Learn from what works and evolve. And don’t be afraid to ask for advice from people that have been there before.

6. Make lots of industry friends

It goes without saying, collaboration is crucial. No small business is an island, especially in the creative industry. Establish a strong network early on and it will lead to more opportunities, especially if you know other agencies that offer complimentary services to yours.

7. Take time off

Running an agency can feel all-consuming but it’s important to take time off when you can, otherwise you’ll burn out quickly. Book a holiday abroad, go to a spa, visit family and friends, hike a mountain or go on a yoga retreat. It’ll give you give you a fresh perspective on things, which is usually when you get the best ideas.

8. Stay alert 

Opportunities can come from anywhere, sometimes when you least expect it. The clients you thought were sure to give you work may never come to fruition whereas a random conversation in the coffee queue could lead to huge long-term contracts.

Above all, never lose the passion for why you started this in the first place. That’s why clients will choose you over other agencies out there.

Have you got any tips to share from your own experience in agency life? Let us know in the comments below.

And if you liked this, you can stay up to date with our ramblings by following @paradigmcrtv on twitter.

Recomended Agency Register 2015 Finalist

Recomended Agency Register 2015 Finalist

We’re really proud to be shortlisted in both the Corporate Communications and Video Production categories.


We don’t just make video…..we make furniture?

We don’t just make video…..we make furniture?

Custom designed, hand-made furniture that didn’t cost the earth was the way forward.


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