The Storymakers

Great stories don’t just happen. They’re crafted.

So, before we even think about a script, write a treatment or pick up a camera, we develop a creative strategy that focuses on the people you want to reach as much as it does on the story you want to tell – in other words, we work out the best way to deliver your content. That way we turn your story into a powerful communication tool that resonates with your entire audience.

It’s a method that works well for our clients, ranging from small organisations to multi-national companies, and we think it will for you too.

 

Storytelling

The-Wheel_00_master
 

Telling great stories

Step 1

Storytelling ensures that your project contains all the elements it needs to achieve its objectives. It also guarantees that you are never in the dark about where the project is going, and are free to collaborate and feedback at all times.

Explore the Storytelling process to learn more about how we work.

 

The-Wheel_01_Plot
 

The Plot

Step 2

We start by establishing the brief. This isn’t about just listening to what you want to accomplish. We take the time to get to know you, your organisation and the scope of the project objectives. It’s also about understanding what will motivate the audience to pay attention to, and remember, your core message; how you can get the most value from your content, and how best to distribute it.

  • -  Aims and objectives
  • -  Understanding the audience
  • -  The core message
  • -  Platform planning
The-Wheel_02_Storyline
 

The Storyline

Step 3

Next up is creative development. This is where the initial idea generation happens. We explore concepts, write scripts, draw storyboards and invent new ways of communicating ideas through different channels and mediums. Then we discuss these with you, interrogate and hone them until we are all happy with the direction of travel.

  • -  Creative treatments
  • -  Client presentation
  • -  Creative consolidation
  • -  Scriptwriting
  • -  Storyboarding
The-Wheel_03_Cast-&-Characters
 

Cast and Characters

Step 4

Now the most important part of the process begins: pre-production. It’s about ensuring that the production itself happens as efficiently and as effectively as humanly possible. Powerful communications rely on this stage more than any other. From casting to logistics, every detail has to be just right.

  • -  Production planning
  • -  Location finding
  • -  Casting
  • -  Propping
  • -  Logistics
The-Wheel_04_Setting-the-Scene
 

Setting the Scene

Step 5

It’s odd, but many people think that this is where our work starts, as if everything else prior to it happens by magic. But you know better. Anyway, this is where we do the actual filming, animating, streaming, event or whatever it may be, using our experience to ensure that the plot is followed and the storyline articulated as planned.

  • -  Filming
  • -  Client rushes
  • -  Rough-cuts
The-Wheel_05_Telling-the-Tale
 

Telling the Tale

Step 6

Then it’s time to hit the editing suite to craft and fine-tune the final communication until it tells your story clearly enough to engage the audience and add value to your organisation. Editing is an art in itself and years of experience is used at this stage of the process.

  • -  First cut
  • -  Client feedback
  • -  Final cut
  • -  Mastering
The-Wheel_06_Spread-the-Word
 

Spread the Word

Step 7

Of course, having a well-told story in your hands is one thing; putting it in front of the audience in a way that will ensure that you get the very best value from it is another. So, we now optimise the distribution of your communication, making sure that it gets to where it needs to be in a way that it provides the return on investment you need. Then, to make sure that everything we’ve learned from the whole experience doesn’t go to waste, we feed it right back into your next project.

  • -  Platform formatting
  • -  Asset creation
  • -  Asset management
  • -  Storage / Archive
  • -  Report on outcomes
  • -  Inform future projects

 

Our work

From the blog

An office dog? Are you barking mad?

An office dog? Are you barking mad?

To celebrate National Bring Your Dog to Work Day, we thought we’d profile our favourite pooch, Johnny the labradoodle, part of the Leagus Video team who we share an office with.

Here’s a few reasons why we think having a dog in the office is ace.

They’re welcoming: It’s always nice when you’re greeted at the door to the office by someone who looks extremely excited to see you. Even if they try and give you a big sloppy kiss.

Clients love dogs: Even though we’ve worked hard to create an office layout that is cool, relaxed and fun, one of the main reasons clients like to visit is because of Johnny. In fact, many of them ask when he’ll be in before they suggest a date for a meeting!

Helps reduce stress: Dogs are like miniature zen masters in the office. There’s a bunch of scientific studies that show simply looking at a dog, or giving it a pat can increase the levels of oxytocin (the stress-reducing hormone) in the body.

Good for creativity: Need an excuse to step away from you desk? Dogs need regular walks. So do people. Step outside with your furry friend and get a fresh perspective during a jaunt to the nearby park. It’s often when you get the best ideas.

Great for team building: Dogs are a great way to bring a team together. Especially when you work in an office of animal lovers. A more relaxed culture, which allows pets in the office breeds better engagement and collaboration with the rest of the team.

We love having Johnny in the office. So do our clients. Now he just needs to figure out how to work the kettle.

Do you have a dog in the office? Or a cat? Or hamster? What effect does it have on the office environment? Let us know in the comments below.

Twitter teaches film school with in-app video editing

Twitter teaches film school with in-app video editing

Capturing and editing video is a big part of what we do, and now Twitter is making it easier for people to do the same with its latest app update.

Tweeps can now capture and edit footage of up to 30 seconds long within the app, making it even easier to share good quality video content with friends.

Twitter says: “With video on Twitter, you can capture and share life’s meaningful moments – from your perspective.” Tip of the cap to the folks at Twitter HQ, we’re loving your work.

The news comes hot on the heels of its foray into the world of live-streaming video through the launch of its Persicope app earlier this year. Read more on that in our blog post here.

Roll out of Twitter’s new video editing functionality started this week for iOS and Android. Give it a whirl and let us know what you think in the comments below.

Nine things I’ve learned about agency life

Nine things I’ve learned about agency life

The old agency vs in-house debate has been around for years, so as the newest member of the Paradigm Creative family, here are my ramblings about moving to agency life after nearly ten years working in-house. See if you agree. 

Variety: Working in-house is an awesome way to become an expert on one brand/organisation, whereas working for an agency gives you exposure to a number of clients across different sectors, all with their own communications challenges that need your support.

Culture: Corporate culture differs greatly depending on the organisation or sector. Some (like my last employer) can be really lovely and encourage things like flexible working. On the flip side, agencies like Paradigm are often small but rapidly growing, and as a result, feel lively and exciting, more like a start-up.

A different way of learning: In-house usually allows more time for things like personal development and training courses. Agency life is fast-paced and you learn on the job, mainly from other members of the team.

It ain’t 9 – 5: One of the big differences in agency life is that every day is different. You may have to work long hours on a proposal, respond to late night client requests or be on your feet at back-to-back events. It’s definitely a work hard, play hard culture.

The thrill of the pitch: One of the best things about any agency is pitching for new business. This is the potential start of a new client relationship where you show you’ve listened to their problem and come up with the best way to help achieve their objectives. And if you win the contract, it’s time to celebrate!

The waiting game: This is the kicker. Once you’ve pitched an idea to a client, it’s out of your hands. Sometimes it’ll get signed off, sometimes it’ll get binned. Sometimes, it’ll get given to another agency for them to deliver. Whatever happens, understand that this is part of agency life. There’ll be plenty more opportunities if you’re good at what you do.

Easier to get stuff done: Usually, when clients ask you to help them, it’s because they’ve already jumped through the relevant internal hoops to get their project prioritised, budget signed off, and initial ideas agreed, so you don’t have to.

Keeping in touch: Once you go agency side, you’re one step further away from the client, so you need to stay connected to them as much as possible. Regularly check in with them over the phone, or better still, over lunch, to understand what’s happening in the business and where you can add value for them.

Staying alert: Agencies are always looking for new clients and opportunities can come from anywhere. Always carry your business cards wherever you go. You never know when a random conversation in the coffee shop could lead to a new contract.

Working in an agency has great benefits, but so does working in-house. At the end of the day, they’re different sides of the same coin. And as a creative comms professional, they’re both great to have on your CV at some point in your career.

Have you made the move from in-house to agency, or the other way round? Let us know your experiences in the comments below.

Iain Lumsden joined Paradigm Creative as Client Services Director earlier in 2015 after heading up O2’s content and channels team. He brings almost 10 years experience working in internal communications and PR across telco and financial services organisations in the UK. He also loves collecting hats. 

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Phone: ++44 (0) 333 772 0047
Email: hello@paradigmcreative.co.uk

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Monday to Friday: 09:00 to 19:00